Considering overhauling your web presence?
This week, we launched the revamped Andreoletti and Stein, DDS website. www.andreolettistein.com
Our purpose for renovating the site began with integrating Dr. Stein as the new owner of the practice, which touched everything from logo to photographs and copy. While we were at it, we freshened up the design and revisited search engine optimization, while maintaining continuity of the company brand.
While website redesigns do not comprise a large percentage of our work, there is something quite satisfying about pushing a website through its old, static and comfortable position into a stronger design and overall web presence.
Overhauling a website isn’t something that should be done frequently, unless major changes in ownership, core competencies, product offerings, etc. occur. However, every company should consider revamping their site every three to four years. This doesn’t have to be a total redesign, just a little freshen-up can make all the difference, bumping search engine ranking and user interest, as well as increasing relevance in the ever-changing marketplace. This, coupled with weekly or monthly updates, can keep your website presence strong and an integral part of your company marketing.
Heidi Bassignani
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Keesha Davis Says:
I know of a coffee shop famous for their house blend. Their customers think it is the best house blend anywhere. Their secret? They change the blend slightly every month, unbeknownst to their customers. After a while, we tend to think of what we once found flavorful as dull…updating websites regularly, even in subtle ways can entice our customers to keep checking in.