Generating Publicity
As businesses seek out ways to grow, one of the most important things to do is spend time attracting positive media attention. Generating publicity for your business or organization requires developing and implementing a sound public relations plan that focuses on creating that desired attention.
Here are three techniques you may want to try:
1. Special Events
Hosting a special event is a great way to generate publicity for your company. Many websites and newspapers have special sections dedicated to community events, and you can submit information about any events that you have scheduled for publication consideration.
For example, if you are opening a new location or have expanded your current office, you might want to consider holding a ribbon cutting ceremony with the local Chamber of Commerce. While the news media aren’t likely to attend the actual event, any pre-event publicity that you generate can boost your business, and you can enjoy the added benefit of providing customers and prospective customers a reason to visit your business. Keep in mind the importance of a follow up plan in order to best measure the results of your event.
2. Public Speaking Engagements
Most civic and professional organizations schedule speakers for their weekly or monthly meetings. Offer to speak about an interesting topic related to your business to local organizations such as Rotary, Kiwanis, Lions, The Junior Service League, and others.
Speaking to these groups will give you an opportunity to make contacts and let them know about your company. Most organizations distribute news releases announcing upcoming speakers to the local media and print speaker bios in their own newsletters. Having your company’s name in print further brands your business.
3. Cause Marketing
The news media in most communities tend to look very favorably upon activities that benefit charitable organizations. By aligning with a non-profit, you are able to visibly invest in your community. This positions you as a good corporate citizen in your area, which can have a positive impact on your image. Keep in mind that by engaging in activities associated with a well-known, reputable nonprofit organization, you will attract additional, positive media attention, not to mention customers.
These techniques are just a sample of the numerous ways a business can generate publicity. If you’d like to learn about other ways, or would like assistance in developing your public relations plan, please contact us!
Angelina Salazar