On spokespeople, characters and mascots.
He could play the starring role in your worst nightmare: the huge head and maniacal grin, the frozen expression, the inability to speak. And no, I’m not talking about George W. Bush. This character has taken creepiness to a whole new level as he jumps out at you from behind doors, disrupts football games and shows up in your bed. I am referring, of course, to The Burger King. And if this dude doesn’t make you want to slap yourself awake and head for McDonald’s, let me introduce you to Chuckie. He’s a real cute doll; he just has some issues.
Posted May 14, 08:18 AM by Ryan Whitney & Company ·
Position statements, slogans and taglines, oh my!
Well, there she goes, the Wicked Witch of the West, brooming about the sky, spewing smoke and cackling away as she spells out her evil message to the innocent Dorothy cowering below:
“Dorothy Surrender!”
Wow. That Witch is Wicked! And man, does she know how to establish a position! Her statement is clear, concise and unambiguous, and if you have any lingering doubts about what she stands for, just wait ‘til she unleashes about a zillion flying monkeys on your ass.
Posted Jan 31, 01:15 PM by Ryan Whitney & Company · Comment