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Position statements, slogans and taglines, oh my!


Well, there she goes, the Wicked Witch of the West, brooming about the sky, spewing smoke and cackling away as she spells out her evil message to the innocent Dorothy cowering below:

“Dorothy Surrender!”

Wow. That Witch is Wicked! And man, does she know how to establish a position! Her statement is clear, concise and unambiguous, and if you have any lingering doubts about what she stands for, just wait ‘til she unleashes about a zillion flying monkeys on your ass.


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Posted Jan 31, 01:15 PM by Ryan Whitney & Company · Comment


To Dream, Perchance to Brainstorm


Got a great idea? Rip it to shreds.

Turn it upside down and inside out. Does it still float?

An idea fully realized is a beautiful thing. A product or service designed to accomplish its goal and reward the user and the provider is a joy for both.


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Posted Sep 5, 09:10 AM by Ryan Whitney & Company ·


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