On spokespeople, characters and mascots.
He could play the starring role in your worst nightmare: the huge head and maniacal grin, the frozen expression, the inability to speak. And no, I’m not talking about George W. Bush. This character has taken creepiness to a whole new level as he jumps out at you from behind doors, disrupts football games and shows up in your bed. I am referring, of course, to The Burger King. And if this dude doesn’t make you want to slap yourself awake and head for McDonald’s, let me introduce you to Chuckie. He’s a real cute doll; he just has some issues.
Posted 11 hours ago by Ryan Whitney & Company · Comment
The 80/20 Principle
If you have been in business for a while, you have probably heard about Pareto’s Law, also known as the 80/20 Principle. This law describes a measurable phenomenon that has applications in many fields. Basically, the law states that out of two sets of data, there will often exist a relationship whereby approximately 80% of the results of the dependent variable will be attributable to approximately 20% of the causes of the independent variable. Maybe you say to this, “Wha???,” a typical response when someone goes into too much detail about variables and statistics. Some, who recognize that any questions will result in an even more thorough (not to mention boring) mathematical explanation, will opt to give a knowing nod and say something like, “oh yeah, I remember that” before changing the subject.
Posted 43 days ago by Ryan Whitney & Company · Comment